First Line werd ingehuurd door een systeemintegratie-aanbieder als onderdeel van een groter IT-transformatieprogramma voor de eindklant, een van 's werelds grootste spoorwegbedrijven.
Onze klant is een adviesbureau dat is gespecialiseerd in de ontwikkeling en implementatie van BI-systemen voor retailers.
Today’s retail competition for consumer’s attention is brutal. Everyone is trying to solve real (or perceived) problems with the help of technology, including those related to customer attraction and their loyalty. Businesses are increasingly using the word, “club”. What is a buyers “club” from the retailers' point of view, and what are the main characteristics of the concept of a “club”? How can software and technology be an integral part of the creation and maintenance of the club? These questions and many more are tackled by First Line Software’s Retail Practice team.
Retail trends in omnichannel and personalization emerged in 2020, and due to our “new reality” they have evolved much faster than one might expect. The kind of progress in marketing that usually takes five or six years - was made in just five to six months. Obviously, these “trends” will remain relevant and will influence marketing strategy in 2022 and beyond. Let's take a closer look with First Line Software’s retail practice team at what’s changed and what it all means…