First Line Software implemented the Digital Asset Management (DAM) system as a reliable digital marketing technology tool that functions as a central content management hub and makes it possible to share the client’s digital assets with customers to: save and organize photos, videos, illustrations, audio files, documents, design files and presentations. This system allows the client to manage and organize all their digital assets in one place.
Today’s retail competition for consumer’s attention is brutal. Everyone is trying to solve real (or perceived) problems with the help of technology, including those related to customer attraction and their loyalty. Businesses are increasingly using the word, “club”. What is a buyers “club” from the retailers' point of view, and what are the main characteristics of the concept of a “club”? How can software and technology be an integral part of the creation and maintenance of the club? These questions and many more are tackled by First Line Software’s Retail Practice team.
Retail trends in omnichannel and personalization emerged in 2020, and due to our “new reality” they have evolved much faster than one might expect. The kind of progress in marketing that usually takes five or six years - was made in just five to six months. Obviously, these “trends” will remain relevant and will influence marketing strategy in 2022 and beyond. Let's take a closer look with First Line Software’s retail practice team at what’s changed and what it all means…
Blockchain is gaining traction in diverse industries, from healthcare to intralogistics, because of its ability to blockchain simplify digital processes and make them more secure. Let’s take a closer look at the role of blockchain in different industries and how First Line Software applies its capabilities to developing impactful blockchain solutions.
With social distancing in full swing, there's increased demand for digital solutions that reduce or eliminate human touch, forcing some retailers to accelerate their plans to provide options for contactless payments and self-service checkout. As retailers prepare for store re-openings, many have announced the availability of touchless payments, including department store retail chain Kohl's department store, whose customers will have the option to pay for purchases through its app.
It’s not like retail businesses could have anticipated the arrival and spread of COVID-19. Nor could it have been predicted that a pandemic might be the force that drives people online like never before. Yet, it is happening - especially in categories such as purchasing groceries online, which, up until now, has been slower to gain traction in certain markets.