Digital Marketing

Digitizing your business? Why you need a digital experience platform
Businesses such as Tesla, Netflix, and Amazon deservedly call themselves, “digital” as they employ a significant number of digital services in their business models. But under the umbrella of “digitalization”, the Internet of Things, blockchain, automation, and a host of other technologies, (which are all great tech taken separately), growing a company now is less about the evolutionary development of classic business models. Today’s digital transformation revolutionizes the initial approach to building a business, taking into account the context of “digital erosion” and an uncertain economic environment. We’ll also take a look at how these last two factors can affect many businesses that are simply evolving without a future plan for growth.

Should You Start a Loyalty Program or a Buyers Club?
Today’s retail competition for consumer’s attention is brutal. Everyone is trying to solve real (or perceived) problems with the help of technology, including those related to customer attraction and their loyalty. Businesses are increasingly using the word, “club”. What is a buyers “club” from the retailers' point of view, and what are the main characteristics of the concept of a “club”? How can software and technology be an integral part of the creation and maintenance of the club? These questions and many more are tackled by First Line Software’s Retail Practice team.

Personalization and Omnichannel in Digital Marketing - What has changed?
Retail trends in omnichannel and personalization emerged in 2020, and due to our “new reality” they have evolved much faster than one might expect. The kind of progress in marketing that usually takes five or six years - was made in just five to six months. Obviously, these “trends” will remain relevant and will influence marketing strategy in 2022 and beyond. Let's take a closer look with First Line Software’s retail practice team at what’s changed and what it all means…

How to Avoid Disruption by a Crisis with the Three D's
Disruptions that are crisis-level happen. Being prepared is key. Having systems and processes in place to ensure business continuity can make the difference between barely riding out the storm or rising above the situation to thrive and make continuous progress. Companies that have shored up their digital transformation initiatives are in a much stronger position to thrive rather than hope to survive a crisis or downturn in the economy.

Attend Optimizely (Episerver) APAC 2020 and Get up to Speed
The stakes are high when it comes to delivering the best possible digital experience that leads to purchase transactions of your company’s products and services. Maintaining the status quo is no longer an option as customer expectations continue to rachet up yet another level. There’s dynamic content, hyper-personalization, product selection, purchase convenience, speedy fulfillment and more. What’s your strategy and do you have the best tools?
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